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BORDERLESS CREATIVITY

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ALWAYS ON CREATIVITY

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HYPER PERSONALIZATION AT SCALE

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FULL SERVICE CREATIVITY

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CREATING A BOND WITH NICHE AUDIENCES

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New beauty routine of women: Taking care of their skin with Pure Beauty!

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Celebrating te 100th year of Turkish Republic

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Celebrating Mother’s day by underlining a mother’s intelligence

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Unlocking the world of gaming & GenZ

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Developing a new and local perspective in the energy drink category for PepsiCo

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Sharpcake partnered with Honda to create an excitement through all user journeys; from effective creative campaigns to meaningful web experiences, from social media presence to celebrity endorsements, any more.

One of the most significant launch campaigns we created for Honda was about the future, namely e:HRV. We created a compelling branded story that allowed users to explore the futuristic features of their latest electric vehicle lineup, providing a dynamic and engaging way to showcase the brand’s lifestyle in real world.

We created tens of creative campaign materials focusing on unique attributes and features of new models. Reach, lead generation and search focus campaigns are vital in automotive. Besides we also created brandig heavy campaigns to nurture our image.

Creative execution is the part of a solid strategy, specially in social space. Smart, medium specific, well crafted executions determine the thin line between success and failure. That’s why we do things differently.

Customization in ads, contents and web experiences are important to us. We like to keep up the speed of hyper personalization technologies as a creative partner. From web concepts to display banners, from lead generation forms to e-mailings, we create custom creative assets.

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Every Honda vehicle is designed to unlock a world of driving excitement. Sharpcake partnered with Honda to create this excitement through all user journeys.

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Their keen expertise on digital touchpoints make them a great partner to handle complex and heavy campaigns flawlessly.

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What we did:

HONDA H-RV e:HEV

SPORTY & ADVANCED & TECHNOLOGIC

CREATIVE FORMS & FORMATS

CUSTOM CREATIVES

USER JOURNEY BASED CREATIVITY

Unlocking a world of excitement in all touchpoints

Launch Campaign

Display & Video Creatives

Digital Native Communications

User Journeys Matters

Results

Ready to work with us?

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From building creative campaigns to leveraging social media communications, from delivering branded video productions to designing performance marketing ads; we lead a wide range of creative services for adidas.

We successfully collaborated with adidas to develop innovative and impactful campaigns that capture the essence of our brand. From high-energy product launches to thought-provoking storytelling, our team has crafted engaging stories that resonate our audience, driving brand awareness and loyalty.

Leveraging the power of social media, we build brand’s digital presence and communication strategy. Through a unique glocalized approach, compelling content creation, community management, and strategic influencer collaborations, we help adidas fostering meaningful connections with their followers.

Since the power of videos are vital in social space, we love bringing brand stories to life through captivating videos and narratives regularly. From inspiring athlete profiles to campaign extentions, from activation highlights to promotional materials; our team produce exceptional video content that creates engagement.

We develop effective performance marketing creatives that drive conversions and maximize ROI. By employing data-driven insights and a deep understanding of our target audience, we have crafted visually compelling and persuasive creatives across various digital platforms.

Castrol is not just an oil, just as Sharpcake is not just a creative partner. We are responsible for creative strategy, ideation and creative execution for Castrol brands in several markets including Turkey, Ukranie and Central Asia countries.

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ENGAGEMENT FOCUS

THE HARMONY OF GLOBAL & LOCAL

VIDEO PRODUCTION & AUTHENTICITY

PERFORMANCE MARKETING CREATIVES

Igniting world’s most iconic sports brand

Creativity Matters

Socially Native Practices

Short form creativity

Retention is the new acquisition

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From consumer campaigns to digital projects, from always on social media communication to B2B marketing initiatives, we partner with Castrol to provide best in class agency services in a broad context.

Sharpcake was the lead global creative partner to strategize, conceptualize, produce and deliver all marketing assets for Castrol’s new branded service offering, Castrol Auto Service. Global campaign toolkit for tens of different markets were designed and developed by us including launch film, display assets, brandings and more.

We develop compelling creative concepts for Castrol EDGE, focusing on capturing the essence of their high-performance engine oil through stunning imagery, stories and experiences. These concepts helped Castrol EDGE convey brand’s commitment to technology, motorsports and superior performance.

A solid strategy, rich forms and formats, craftsmanship and relentless creativity. Each piece of puzzle is vital for Castrol EDGE’s vibrant and diverse always on communication.

Leveraging the unique attributes of Castrol MAGNATEC, our team craft campaigns and concepts that highlight the product's ability to form a protective bond with the engine, ensuring optimal performance and protection.

Sharpcake provides creative services in Turkey, Ukraine, and Central Asia countries, delivering exceptional work in three languages. We closely collaborate with Castrol to manage diverse linguistic and cultural requirements of these regions, ensuring effective communication and brand consistency across different markets.

CULTURAL RELEVANCE & CONSISTENCY

Creative Expansion

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CASTROL AUTO SERVICE GLOBAL LAUNCH

IMAGE & TECHNOLOGY DRIVEN

CONTENT EXCELLENCE

BONDING & ENGAGEMENT DRIVEN

Unleashing the power of liquid engineering

Global Presence

The passion: Castrol EDGE

Always On & Always Vibrant

The Protection: Castrol MAGNATEC

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As a creative agency of Castrol, we also partnered with Castrol VECTON sub-brand, an advanced motor oil for trucks. There is a need to create a connection with truck drivers in a long term basis. And we did it!  We build an umbrella concept in order to win their hearts and minds. We found a brand face, a celebrity actor they love, and cretated 3 consecutive branded campaigns aiming both awareness, engagement and education.

First of all, Castrol VECTON’s global campaign was too sophisticated for local target audience in Turkey. That’s why we headed to a stand alone creative campaign to resonate with Turkish truck drives and logistics community. We also partnered with a celebrity actor in a long term approach.

We did some social listening and saw that Turkish truck drivers challenge Castrol VECTON to perform in not only shinny global advertising films, but exactly here, in Turkey’s tough and challenging road conditions. And we accepted the challenge! In order to prove the advanced technology and perfomance of our product, we created a real story with our celebrity and a famous truck influencer.

This time, we partnered with Turkey’s most famous automobile rally pilot; and experienced the advanced system technology of Castrol VECTON, on real action! The campaign created a real buzz among our target audience and grabbed attention.

Both awareness and engagement campaigns are a big hit for our audience. But now, it was time to deep dive into the driving fundemantals and educational content for new geeration truck and logistics ommunity. So we continued our communications vith solid help content with teh help of strong experts and of course again our celebrity.

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LOCAL RELEVANCE & ORIGINALITY

AWARENESS & ENGAGEMENT

EXPERIENCE & ENGAGEMENT

EDUCATION & HELP

Bonding with truck drivers via storytelling

Local Consecutive Campaigns Instead of a Global One

First Campaign: Performance Test within Turkey’s Most Challenging Roads

Second Campaign: Drifting in a Formula 1 Track, with a Truck?

3rd Campaign: Now It’s Time for Expertise

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Captivating TV campaigns that showcase the intense gameplay and immersive world of PUBG Mobile. Local stories to strengthening the bond with our users. User acquisition campaigns to boost downloads. Community building works to engage core users.  All of them are vital when it is about engaging and exciting GenZ. So we bring new warriors into the fold each and every project.

Let’s start with the upper funnel initiatives. We created several TV campaigns for different objectives. Sometimes it is about showcasing the intense gameplay and announcing the new features, sometimes about touching hearts & minds with a local gesture.

For digital creative campaigns, it varies from branding heavy works to engagement & community building driven projects. Whichever the case, our expertise help us harmonize the right content, insights and medium to connect very vibrant and engaged player community.

User acquisition and retention efforts are indispensible in digital age. Specially in gaming it is where magic happens, each and everyday. It requires a strong business accumen and creative expertise to craft compelling and effective creative campaigns while optimizing & customizing the works continuously. This is where we step in.

Gaming universe push creatives to always try and adapt new strategies when it comes to creativity, specially display and videos. Storyboards, scripts, pacings, headlines, C2As, narratives, footages, game play and more. All changes according to the genre, player habits and campaign objectives. And we love this challenge.

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AWARENESS + LOCAL RELEVANCE

TARGETED & MULTI-PURPOSE CAMPAIGNS

ACQUISITION + RETENTION

A UNIQUE DISPLAY & VIDEO

TV Campaigns

Digital Creative Campaigns

User Acquisition Campaigns

Combining the Game Play and Stories

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We partner with Property Finder to create and deliver consumer campaigns focusing on the leading role and mission of Propery Finder when it comes to finding a home in UAE. We deliver strategy, ideation, creative production and campaign assets for 2 major consumer campaigns. Each creative campaign targeted both branding and performance driven KPIs.

The integrated brand campaign, called ‘Get what you see,’ highlights one of the biggest pain points in a home-seeker’s journey which is the lack of authenticity in listings and the process itself, proposing Superagent as the solution in each scenario.

We develop compelling concepts and medium specific executions based on the core creative ideation. We led people head to the Property Finder website and/or app for more information on how super agent can enhance the home-seeking journey.

Buying a home is a big decision that can be overwhelming. Doubts, concerns, questions. We know these insights and created an integrated campaign; so you can say goodbye to doubts and get your home-buying questions answered.

Leveraging the core creative concept among each touchpoint, we created different versions of assets. Each medium requires attention to the craft to make difference. We also created multi language versions for market expansion.

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FOCUSING ON CREDIBILITY

CONSISTENCY & RELEVANCY

BUILDING EXPERT IMAGE VIA EMPATHY

CREATIVE EXPANSION

Uplifting the home buying journey

Integrated Brand Campaign: “Get What You See”

360 Campaign Extensions

Integrated Brand Campaign: “You Have Questions, We Have Answers”

Transcreation & Extensions & Short Forms

New beauty routine of women: Taking care of their skin with Pure Beauty!

What we did:

Launch Video

Instant beauty with the help of diverse effects of Pure Beauty BB and CC cream

Extension Contents

Underlining product benefits and creating routines

ALWAYS ON CREATIVITY

Adidas