Celebrating Mother’s day by underlining a mother’s intelligence
What we did:
We have created a digital campaign to amplify sales on the mother’s day. With our creatives ranging from teasers to main videos, display ads to social content and web applications we claimed that the best intelligence to ask for gift ideas this mothers day is a mothers intelligence. So we worked with genuine mothers to offer best gifts available at Teknosa stores.
Teaser Campaign
A new kind of AI has born
We have teased that Teknosa has created a new kind of AI called Teknosa AI to give the best recommendations out there for Mother’s day Gifts
Interviews
Teknosa AI = Teknosa Anne Intelligence
We have revealed that our AI engine is actually formed out of genuine mothers, in other words “Anne intelligence” ( mother’s intelligence ) and we worked with real mothers to prepare the best gift ideas. We created a video about our interviews with the mothers who are up for the job.
Expansion
Dominating the Mothers Day occasion
We have created wide range of creatives in every part of the funnel to amplify our creative idea and drive sales on this mothers days make Teknosa the best choice our there.
