Of Course, Pepsi Goes with Your Takeaway. Everything’s Better with Pepsi!
What we did:
We acted on the insight that food is not just about getting full but a joyful experience, and the beverage is one of the most important complements to this experience.
Couriers at the Center of the Order Journey
We materialized the message "Of course Pepsi goes with the takeaway, everything's better with Pepsi" by including Pepsi in the delivery journey of the couriers. By putting the couriers who deliver the food at the center of the story, we placed the role of the beverage that completes the meal experience right at the heart of the ordering moment. TVC: Based on real ordering moments, the film showcased the chases, secret pursuits, sweet banter, and waiting of Pepsi fans going after the couriers.
Seamless Tracking Across Channels
We spread the courier tracking story and the campaign message in an integrated way across different channels:
- Commercial Film: Based on real ordering moments, the film showcased the chases, secret pursuits, sweet banter, and waiting of Pepsi fans going after the couriers.
- Multichannel Spread: We supported this entertaining tracking setup with lower thirds, bumper ads, social media content, and out-of-home applications, carrying the message to every touchpoint.
Growing Market Share and Strong Results!
The campaign achieved significant success and proved its effectiveness in reaching its goals.The film became one of the top 10 most remembered beverage commercials in May, and rose to 2nd place in June.
900+ million
impressions
87+ million
reach
75+ million
video views
726+ thousand
clicks
5,654
shares
