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Unleashing the power of liquid engineering

What we did:

From consumer campaigns to digital projects, from always on social media communication to B2B marketing initiatives, we partner with Castrol to provide best in class agency services in a broad context.

Global Presence

CASTROL AUTO SERVICE GLOBAL LAUNCH

Sharpcake was the lead global creative partner to strategize, conceptualize, produce and deliver all marketing assets for Castrol’s new branded service offering, Castrol Auto Service. Global campaign toolkit for tens of different markets were designed and developed by us including launch film, display assets, brandings and more.

The passion: Castrol EDGE

IMAGE & TECHNOLOGY DRIVEN

We develop compelling creative concepts for Castrol EDGE, focusing on capturing the essence of their high-performance engine oil through stunning imagery, stories and experiences. These concepts helped Castrol EDGE convey brand’s commitment to technology, motorsports and superior performance.

Always On & Always Vibrant

CONTENT EXCELLENCE

A solid strategy, rich forms and formats, craftsmanship and relentless creativity. Each piece of puzzle is vital for Castrol EDGE’s vibrant and diverse always on communication.

The Protection: Castrol MAGNATEC

BONDING & ENGAGEMENT DRIVEN

Leveraging the unique attributes of Castrol MAGNATEC, our team craft campaigns and concepts that highlight the product's ability to form a protective bond with the engine, ensuring optimal performance and protection.

Creative Expansion

CULTURAL RELEVANCE & CONSISTENCY

Sharpcake provides creative services in Turkey, Ukraine, and Central Asia countries, delivering exceptional work in three languages. We closely collaborate with Castrol to manage diverse linguistic and cultural requirements of these regions, ensuring effective communication and brand consistency across different markets.

USER JOURNEY BASED CREATIVITY

Honda

Every Honda vehicle is designed to unlock a world of driving excitement. Sharpcake partnered with Honda to create this excitement through all user journeys.

BORDERLESS CREATIVITY
Property Finder

Sharpcake helps Property Finder, a leading real estate marketplace brand in MENA region, to inspire and motivate consumers to live better.