Relaunching Turkey’s Lovemark with a fresh perspective!
What we did:
Inspired by its 70 years of innovation and helping people enrich their daily lives through technology; We have relaunched Arçelik with the new motto: “In the heart of lives, through technology” Our aim was to show how Arçelik is touching&improving lives of everybody, everyday. Also, we aim to inject a more young & dynamic feel to the brand.
In the heart of lives, through technology
We launched our campaign with a TVC displaying how Arçelik is touching the lives of Turkish people with whole of its product portfolio.
A new and fresh design approach
We have renovated Arçelik’s design elements and create a fresh new layout system, underlining consumers the daily moments with Arçelik products through Arçelik’s iconic logo with a fresh new element: a heart.
Let’s get social
We have planned and executed a new social media strategy for Arçelik, with unique social contents and videos to beautifully showcase Arçelik’s products and how they touching&improving lives of everybody, everyday.
Technology in our hearts.
To celebrate mothers day, we have created a unique MarTech project for Arçelik called “ This song is for my mom” The project was designed as a web experience that allows users to create personalized songs generated by artificial intelligence, based on expressions they choose about their mothers.
